Find Your More

More.  It’s a simple word that can be easily defined, but is sometimes hard to pin down. More is often defined as something greater than what you originally had or to a larger degree. The amazing thing about the concept of “more”, is that it can mean something different for everyone.  When we talk about the word more in terms of what we want out of a job, one person might define “their more” as time and a better work life balance. They want to be able to get their job done, do it well, but still have time for their families. Ask another person, and they’ll tell you their more means the opportunity to advance. They want to find a job where their career takes priority and they are afforded the opportunity to move ahead at their company. That’s what’s so special about defining and chasing “your more”. It can be whatever is important and drives an individual.

At Frontline Careers our mission is to connect frontline workers who want more with companies who offer more. The idea of someone being able to find and identify their more is paramount to our values. We believe that everyone, regardless of their job description, education, or level within their company, should be able to work at a job that is fulfilling and satisfying. We spend a substantial amount of our time at our job, so we should be doing something we find gratifying.  90,000 hours (or one third of our life), that is the estimated amount of hours the average American spends working. When you see that number, you begin to realize what a big chunk of our lives is work. Spending this amount of time at your place of employment means that it can, and will, have a drastic impact on your happiness. And that really is the big picture here, a person’s job is more than just a job; it should provide you with more than just a paycheck.  Your job directly impacts your overall happiness and contentment.  

The concept of deciding what your “more” is from your job is vital to success. Once you’ve figured out what you want from your company, what you want from your job, what is important to you, then you have to evaluate if your company is willing to provide this to you.  A company being able to provide their employees with additional benefits is just one component of being a Frontline FriendlySM company.  Frontline FriendlySM companies understand that their employees are important and should be provided with opportunities to grow, better set schedules, pay and benefits to just name a few things.  Frontline FriendlySM  companies understand that investing in their frontline helps their company grow.  Worker satisfaction leads to lower turnover and a better work environment for all. These companies understand that offering their people “more” can lead to success for all parties involved. At Frontline Careers we identify these companies.  We evaluate them and certify them as Frontline FriendlySM because we know these are the companies that are out there offering their employees “more”.

At the end of the day, we all deserve a level of satisfaction and happiness at our place of employment. Your job title should not be the thing that defines whether or not you deserve that satisfaction. We spend hours at our job, working hard and helping our companies turn a profit. Chasing “your more” is not a selfish act, but rather something that can lead to long term fulfillment and happiness. Find a company that values that more and together you can both reach a greater level of prosperity. It’s time for all of us to allow ourselves the chance to find our more. So ask yourself, what is my more? And once you’ve determined it, let us help you find it.

It Pays To Be Frontline Friendly

Frontline workers are the backbone of almost every organization. By definition, these are the people who support or are directly involved in the production, handling, distribution and selling of a product or service. Typically their jobs cannot be carried out remotely, and the jobs they perform do not (or at least need not) require a 4-year college degree.

Unfortunately, all too often these are the very people who are most ignored by company leaders and under acknowledged by company policies. This is not only unfair, but it is bad for business. The question is why?

Let’s start with what it means for an organization to be “Frontline FriendlySM.”

Frontline Careers has a list of criteria that go into being a frontline friendly company. Essentially it comes down to this: Frontline FriendlySM companies hire, develop, and promote people based on their skills, experience, and potential—not on artificial litmus tests, such as whether they have a college degree. They pay well, provide good benefits, and design their operations with the work-life balance and wellbeing of their frontline employees in mind. They provide career development and advancement opportunities, including training, coaching and real career paths. And they show their respect for frontline workers by taking their thoughts, ideas, and contributions seriously and encouraging them to share in the mission and vision of the organization.

How is this good for business?

At its most basic level, turnover is expensive and disruptive, and treating employees well goes a long way toward retaining them. In addition, developing and promoting from within is more efficient and less expensive than filling upper level vacancies with outside hires. Helping employees grow their careers at your company also prevents training dollars from going down the drain, as disgruntled employees depart for the competition. And it makes maintaining a strong and cohesive culture much easier. 

But there’s more…

Frontline workers are quite often the face of the business for customers. The way they interact with those customers plays an outsized role—in some cases the only role—in how customers feel about the company, what they tell their friends about it, and whether they will return for more. It stands to reason that workers who are happier, who feel they are treated fairly, are going to build better relationships with customers. Not only that, but employees who feel a part of the organization’s mission—who understand what it is, and how their role now and in the future play a part in that—have a much higher stake in ensuring that customers are satisfied.

Customer-facing frontline workers are important for another key reason, too. They are the eyes and ears of the company—the literal frontline for hearing from customers. But the feedback they gather on a daily basis is only useful if they feel comfortable sharing it. And whether or not they are customer-facing, frontline workers are deep in the weeds of daily processes and procedures. They are uniquely positioned to know what’s working and what’s not, and to have ideas on how to fix whatever’s broken. Again—this fact only becomes really valuable to the organization if employees feel empowered and inspired to share what they know and suggest solutions.

The world is watching

Finally, in a world in which customers care increasingly about corporate citizenship, how companies treat their employees can have a real impact on the bottom line. And it isn’t only current and potential customers who are watching. Those searching for work are also increasingly aware of the many ways prospective employers may, or may not, be Frontline FriendlySM. Companies who can show they treat frontline workers well are going to have a larger pool of strong talent to recruit.

But don’t take my word for it

Companies large and small have figured out that treating their frontline workers well is good for business. Many have found interesting and creative ways of doing so—and from Nordstrom to Patagonia to Starbucks, they are all famous for both their acclaimed customer service and their overall business success. 

Portrait of an American Frontline Worker

As with many American holidays, the origins and significance of Labor Day are frequently lost in a sea of other associations. Labor Day is the recognized transition from summer to fall. It signifies back to school, and a getting-down-to-serious-business again at work. In more formal days, it meant switching out light-colored summer wardrobes for the darker hues of fall. And of course, as with all great American holidays, it is an opportunity to feast—in this case, often a barbecue to rejoice in the last gasp of summer. 

But Labor Day, as the name implies, has a more serious purpose. It is really meant to celebrate workers. While its origins are in some dispute, we know that it grew out of the labor movement during the nineteenth century, and in 1894 it became a national holiday, a “yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country,” as the Department of Labor puts it.

These origins are important, because the American worker remains someone to celebrate and recognize. We’re talking specifically about the over fifty million Americans who are frontline workers: the retail clerks, the drivers, the housekeeping staff, the sanitation workers, the caregivers and so many more. Together, they comprise about a third of all working people in the U.S. And they are a wildly diverse group, their demographics painting a vivid picture of our country:

  • 33 percent are under age 35
  • 33 percent are immigrants
  • over half are Black or Hispanic
  • 44 percent are women 

In fact, in many industries the percentages of women, immigrants, and people of color are much higher still. 

Yet, while frontline workers may be an unusually diverse group, they have many things in common with  the generally more homogeneous white-collar world. After all, people in every kind of work have loved ones they care for and about, volunteer in their communities, have active lives outside of work. And people in every kind of work want to earn a decent wage, ideally in a job that is satisfying and fulfilling. 

Frontline workers are everywhere, making a tremendous difference in our lives. They are cleaning our streets, delivering our mail, selling us a morning coffee, making and packaging the goods we buy, and building our homes. As the 2020 COVID-19 pandemic has made clear, we couldn’t live without them. Frontline workers deserve all our support and our gratitude, not just on Labor Day, but year-round. Even more importantly, they deserve workplace policies and practices that give them the opportunity to grow and to thrive, both at home and at work.

Who is Frontline Careers

Over fifty million*. By our estimates, that’s the approximate number of frontline workers in the United States: people from vastly different backgrounds coming together to form one of the most diverse workforces there is, one that stretches across myriad industries. From food and beverage to retail to grocery workers, frontline workers help to keep our economy humming. Among them are a substantial number who are talented and ambitious and are looking for more—more fulfilling careers, better pay, better work-life balance, more opportunity for development and advancement. Talented people are searching, like all of us, to find companies that value their unique skill set. That is where Frontline Careers comes in. 

At Frontline Careers, we’re building a job site focused solely on frontline workers. A job site that will allow people to search for jobs at companies that treat the individual well, recognize the vital role they play, and provide work environments and resources to meet the needs and talents of each person. The truth is, most job sites are company focused; they work in the interest of the companies that post on them. Jobs get posted—sometimes with little regard for the quality of the positions—people take the jobs, and the transaction is complete. No one stops to consider if these jobs have the best interest of the worker in mind. 

When employees are not the focus, many begin to feel stuck. Their job becomes just that—a job. Not a career, not a path to success, not something fulfilling in the long-term. But employees aren’t the only ones who suffer when their needs and aspirations are left out of the equation. Companies may find themselves in a constant cycle of hiring, training, then losing people and having to start all over again. 

Fortunately, some companies are breaking this cycle. There are companies that recognize the talent they have and understand the importance of growing that talent pool. These companies  offer their workers more; they provide better opportunities and a path to fulfilling careers. We call these types of  companies “Frontline Friendly,” and these are the companies that will be featured on Frontline Careers.  

At Frontline Careers, our mission is to connect frontline workers who want more with companies that offer more. We are building a job site that will do the hard work of picking out quality jobs and making sure motivated frontline workers have access to these companies. Only companies that have earned our unique “Frontline Friendly” certification will be allowed access to the highly motivated and skilled workers seeking employment on the Frontline Careers job site. When these companies partner with a superb frontline workforce, both can prosper.

About Frontline Careers  

The concept of Frontline Careers was developed by Jason Roberts in early 2018. Over the course of several years working with and alongside frontline workers, Jason met a lot of talented people, and noticed that their opportunities were far too often limited. A presentation by Dirty Jobs’ creator, Mike Rowe, sparked an idea: why not create a platform to address this important need? He shared the idea with a long-time friend, Ari Malka, and together they decided to make this dream a reality.  

In 2019 Jason and Ari began to develop a concept of what this job site would look like, and how it would differ from anything currently on the market. After many long nights, and a lot of research and planning, their idea began to take shape. In January of 2020, they officially launched their company, Frontline Careers, and started building a landing page to introduce it to the world. Then, in March 2020, the world as we know it drastically changed. The spread of Covid-19 began to shine a spotlight on frontline workers, who were suddenly recognized as an essential part of everyday life. At the same time, many of them, especially those working in hospitality and food and beverage industries, were laid off or furloughed, left scrambling for new employment. Both Jason and Ari understood the importance—now more than ever—of moving ahead and making sure they were building a solution that would be tailored to what frontline workers really need. 

Frontline Careers will be launching its job site soon. Our mission of connecting frontline workers who want more with companies that offer more will become a reality.

We hope that you’ll be as excited as we are about this new way to find great jobs at companies that put their frontlines first. Visit us today at to learn more about what we do and to sign up for exclusive content. The time has come for you to start finding your more.

*Source: U.S. Bureau of Labor Statistics (2018, 2019)